About Us

Meet the Founder

My name is Jacob May, and I'm proud to be a United States Army veteran with a passion for bringing other veterans together through camaraderie and the outdoors.

I enlisted in the Army in 2015 and served until 2018 as a 13B Cannon Crewmember (Field Artillery). My time in uniform taught me the values of discipline, sacrifice, teamwork, and resilience. More importantly, it gave me something that can never be replaced—a brotherhood built through shared hardships and unforgettable experiences.

Like many veterans, I discovered that one of the hardest parts of military service wasn't deployment—it was transitioning back to civilian life. The friendships, sense of purpose, and tight-knit community that came with serving together are difficult to replace.

That's why I started this brand.

This company is about more than apparel. It's about bringing veterans back together, honoring the memories we share, and creating a community where no one feels forgotten. Every design represents the pride of military service, the sacrifices made by those who answered the call, and the lifelong bond that exists between those who have worn the uniform.

My vision is to build a brand that reminds every veteran they are still part of something bigger. Whether it's through apparel, events, outdoor adventures, or simply creating opportunities to reconnect, my mission is to strengthen the brotherhood that service created.

Thank you for supporting a veteran-owned business and helping us continue the mission—one that doesn't end when the uniform comes off.

Wear the Legacy. Build the Brotherhood.

More Than a Clothing Brand. A Brotherhood.

Our brand was founded on one simple belief: the uniform may come off, but the mission never ends.

We created this company to honor the men and women who have served, celebrate the sacrifices they've made, and strengthen the bonds that military service creates for a lifetime. Whether you served in combat, supported the mission behind the scenes, or stand beside those who have worn the uniform, you're part of a community built on courage, commitment, and character.

Every design we create is inspired by the warrior spirit, military heritage, and the values that define those who answered the call to serve. Our apparel isn't just something you wear—it's a symbol of pride, resilience, and the stories that connect generations of veterans and patriots.

Our Mission

To create premium apparel that honors military service, preserves the legacy of America's veterans, and helps build a stronger community through brotherhood, purpose, and giving back to the veteran and first responder community with donations to veteran organizations that support veterans and first responders in and out of service.

Our Vision

To become the leading veteran lifestyle brand that inspires pride in service, strengthens lifelong connections among veterans, and supports those still fighting battles long after their military service has ended.

What We Stand For

Honor
We remember those who came before us and respect every individual who has answered the call to serve.

Brotherhood & Sisterhood
Military service creates bonds that last a lifetime. We believe no veteran should ever stand alone.

Resilience
The challenges may change, but the warrior mindset remains. We believe strength is built through perseverance.

Integrity
We operate with honesty, accountability, and respect—values learned through military service.

Service Beyond the Uniform
Giving back doesn't stop after military service. We are committed to supporting veterans, military families, and the communities we call home.

More Than Apparel

Every shirt, hoodie, and hat represents something greater than fashion. It represents sacrifice, freedom, and the people who have dedicated themselves to protecting it.

As our company grows, so will our commitment to supporting veteran-focused organizations, outdoor programs, mental health initiatives, and opportunities that help veterans reconnect with purpose and one another.

When you wear our brand, you're not just wearing a logo.

You're carrying a legacy.

You're honoring a sacrifice.

You're standing with a community that refuses to leave anyone behind.